Group path Solutions path Solutions path Information and Performance Management path Reporting and analysis

Reporting and analysis

Business intelligence (BI) solutions provide a reporting and analysis environment that easily adapts to needs. A good report assembles information needed by resource planning, operations and optimisation. Increasingly, reporting is used for anticipating the future, allowing businesses to act according to changes and trends.

Analysis allows the users to study the information on a report and determine cause-effect relationships. Statistical and data mining technologies can be used to anticipate customer behaviour and optimise target groups for promotions.

Reporting and analysis involve all operative processes. Examples of reporting and analysis targets are listed below.

Financial management

  • Improved efficiency of periodical calculation
  • Profitability and cost calculations
  • Solutions that support planning and forecasting
  • Distributing financial information to the business

Sales and marketing

  • Monitoring the performance of a sales cycle: pipeline analysis, sales cycle length, size of average sale
  • Monitoring trends in the demand for products and services
  • Customer relationship analysis, 360-degree picture of the customer
  • Monitoring marketing campaigns

Supply chain

  • Logistics optimisation
  • Procurement optimisation, monitoring vendor performance capacity
  • Monitoring the sales/production ratio

Human resources administration

  • Personnel financial statement, personnel demography, salary statistics, personnel satisfaction
  • Competence state and development, bottlenecks
  • Management of the performance of the recruitment process and means