Group
Customers
Customer cases
Fiskars Home
Fiskars Home wanted to create a data warehouse for the basic data and purchase history of MyIittala customers from their very first purchase to create one reward system for the entire MyIittala service. The system also needed to be easy to use so that store personnel could collect information from a new customer quickly at the till, and feed it to the system there and then.
Affecto provided Fiskars Home with a data warehouse solution which enables the seamless operation of the cardless MyIittala loyalty programme. It also makes management reporting more comprehensive, as the data warehouse works flexibly together with all the other source systems used by MyIittala. The data warehouse is the cornerstone of Fiskars Home's continuously dveloped customer relationship management.
The purchase history of a new customer who joins the MyIittala loyalty programme can be captured to the data warehouse from the very fi rst purchase. Just by giving their names, customers can use the MyIittala service fl exibly in all of Iittala's global sales channels. The data warehouse solution provided by Affecto collects data from several source systems, enabling more diversified analysis of data and providing Fiskars Home with new tools for continuous customer relationship management.
Fiskars Home and Iittala brand
Fiskars Home, as a part of Fiskars Group, offers a wide range of products for the kitchen, the table and the home. Fiskars has become the market leader in this sector in the Nordic region, with prestigious brands such as Iittala, Arabia, Hackman, Röstrand and Höganäs Keramik in its portfolio. Net sales in the Home business area were EUR 300 million on 2009 and personnel totalled approximately 1,600.
